New Beginnings. Revamped Mission. Fresh Goals.
As part of the complete rebranding of Matt Gove Photo in early 2021, we designed a new logo for the site. We wanted a logo that would align with our new mission and goals. The new logo needed to fulfill four requirements.
- Show our passion and commitment to responsible travel, being a global citizen, and expanding our horizons.
- Display our love for travel, nature, and the outdoors
- Showcase our personality and be uniquely Matt Gove Photo
- Reflect our professional, high quality, and even fine art photography and video
Rooted in Photography. Glowing in Responsibility.
To make the new logo uniquely Matt Gove Photo, the design is based off of one of our photos. Indeed, the lighthouse you see in the design is actually the Yaquina Head Lighthouse in Newport, Oregon. Despite having grown up in New England, where there are lighthouses around every corner, I chose the Pacific Northwest for its rugged, natural beauty. There are no shortages of outdoor activities and opportunities to get out in nature.
While Matt Gove Photo has always used an earthy and natural color scheme, you probably recall that it has been very different in the past. From 2011 to early 2021, Matt Gove Photo used a terra cotta red and earthy grey color scheme. I chose that color after moving to Oklahoma in 2011 to symbolize the state’s famous red clay. After settling in Arizona, that same color scheme symbolized Sedona’s world-famous red rock country.
A Fresh Color Scheme
However, once we began transitioning into our next chapter, it became clear that we needed a rebrand in order to make that next step in both the Matt Gove Photo journey and our career. So we dumped the outdated color scheme and rebranded to a green color scheme.
If you’re not familiar with color theory or the psychology of color, green symbolizes the environment, nature, and being eco-friendly. Being eco-friendly ties directly in with our mission of responsible travel, being a global citizen, and building inclusive communities around the world. Finally, we updated our font to give it the extra auro of quality and professionalism.